charm is a technique, neither sinister nor moral in itself, that can be used for good or ill and whose ultimate value depends on the purpose to which it is being applied…On Charm | The Book of Life
…the world would be well served if the mechanics of charm were studied with particular energy by those with the best ends in mind. What, then, are some of the leading constituents of charm?
Being charming isn’t simply a nice optional extra. It’s central to dealing effectively with practical problems. We’re so often held up by difficulties with other people, who we struggle to persuade, motivate and get on side. Charm is a major mechanism for having an impact. The more important and worthwhile our objectives the more important it is to be able to deploy charm to further them.