Apple ha conseguido sacarme una emoción (de nuevo)

Apple no me emocionaba así desde los tiempos de Think Different (no seas perret y haz click en el enlace) y el Twentieth Anniversary Macintosh TAM:

For twenty years

Apple design engineers

have been building bridges

between what people

dream about and the

technology that can make

those dreams reality.

It's our magnificient obsession.

It's about working

and playing and listening

and learning and creating

and communicating–

sometimes all

at the same time,

It's about the delight

of doing things faster

and better and easier,

It's about

turning your back on

conventional wisdom

and finding new ways.

I'ts about the joy

of holding and handling

and using things

that are very well made.

Now, it's about

celebrating the last

twenty years,

and heralding

the next twenty.

It's about

the most wonderful thing

we've ever built.

It's the Twentieth Anniversary Macintosh

Aunque se que es sólo marketing, me gusta que sea bueno (o a mi me lo parezca, que para el caso… es de lo que se trata, pienso). Es como cuándo Jobs introdujo el concepto de la intersección entre el arte y la tecnología, en 2003 ó 2004, posiblemente con el lanzamiento del cube y que hasta en el segundo iPad se ha utilizado (ahora con una "slide" que habla de technology y liberal arts).

Vía @vgutierrez_ he visto este nuevo anuncio de los señores del logo de la manzana mordida:

Dice así:
This is it.
This is what matters.
The experience of a product.
How it will make someone feel.
Will it make life better?
Does it deserve to exist?
We spend a lot of time on a few great things, until every idea we touch enhances each life it touches.
You may rarely look at it, but you’ll always feel it.
This is our signature, and it means everything.


No estaba mal, pero me ha sonado … raro. Luego, vía @macdailynews he visto este otro que sí "me ha llegado":

Simplify is the only one yes in a thousand no's. from Andy Chen on Vimeo.

Dice así:

if everyone
is busy making everything
how can anyone perfect anything?

we start to confuse convenience with joy
abundance with choice

designing something requires focus
the first thing we ask is

what do we want people to feel?

delight, surprise, love, connection
then we begin to craft around our intention

it takes time…

there are a thousand no’s for every yes

we simplify

we perfect
we start over
until everything we touch enhances each life it touches

only then do we sign our work

Designed by Apple in California

(Que sí, que seguro que alguien los mencionó antes, no me importa).