Innovation Metrics vs Execution Metrics (by @strategyzer)

 established companies frequently apply execution metrics--metrics designed to manage the existing business--to innovation projects. … How you measure results for a known and proven business model or value proposition substantially differs from how you measure progress in an innovation project for an unproven potential business model.

Innovation Metrics vs Execution Metrics — Strategyzer

At Strategyzer, we are currently working on an innovation metrics project with three large multinational companies. In the table below we sketch out the challenges these companies face when distinguishing between execution and innovation metrics.

With the table below we want to emphasize that it’s critical for companies to design a set of metrics specifically dedicated to innovation projects.



The most difficult one to “sell” is the mindset that (in innovation projects) the “cost of failure” is a positive investment in learning. In execution, the “cost of failure” is just a bad thing.