is innovation an over-rated distraction for big companies?

 via @wef innovation is an over-rated distraction | World Economic Forum

In sum, growth is essential, but innovating like a startup is not the only way for a big company to grow. A clearly viable alternative is to

1. Clarify your true core competencies and relentlessly focus on them, eliminating the distracting desire to innovate when it is simply not your nature.

2. Radically simplify your organization to get the most from what you do best.

3. Use the freed up resources to fuel inorganic growth and/or get great roll-up from “bought” innovation.