Gratificación instantánea

En Recode han escrito una entrada muy interesante sobre la gratificación instantánea… que por el contenido no es la primera sobre este interesante asunto.

No dejéis de leer los enlaces que hay en ella.

Me parece un tema muy interesante tanto desde el punto sociológico, como desde el de diseño de modelos de negocio…

De la entrada original

… A decade ago, we got iTunes, and the ability to buy a song bought and delivered with the push of a button. Then Facebook helped us stay in touch with our spread-out friends and family from the comfort of our couch. Then Netflix DVDs started coming over the air instead of to our mailboxes. Now it’s not just Web pages that we can load up instantly, it’s the physical world.
Not to neglect the important historical contributions of pizza joints and Chinese restaurants, but the groundwork for what you might call the instant gratification economy was laid by Amazon, which spent years building up its inventory, fulfillment infrastructure and, most importantly, customer expectations for getting whatever they want delivered to their doors two days later.
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As for whether there’s demand, forces are converging to fulfill the notion of what some pundits label “IWWIWWIWI.” That is, “I want what I want when I want it.” It’s not the easiest acronym to get your tongue around — but it’s pretty to look at, and it’s right on the money.
Psychologist and consumer expert Kit Yarrow’s new book, “Decoding the New Consumer Mind,” is all about IWWIWWIWI.
Yarrow thinks we’ve become conditioned for impatience by technology like Internet search and smartphones. “Today, we have almost no tolerance for boredom,” she told me. “Our brains are malleable, and I think they have shifted to accommodate much more stimulation. We’re fascinated by newness, and we desire to get the new thing right away. We want what we want when we want it.”
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Someone had told me the day before that one way to think about all this instant gratification stuff is that it basically brings rich-people benefits to the average person.
In his view, the magic of Uber and services modeled on Uber is that they help you value your time the way a rich person would, without spending your money the way a rich person would.
…at the end of the massage, I don’t have to leave, fight traffic, find parking, or face the real world.
…
As for whether there’s demand, forces are converging to fulfill the notion of what some pundits label “IWWIWWIWI.” That is, “I want what I want when I want it.” It’s not the easiest acronym to get your tongue around — but it’s pretty to look at, and it’s right on the money.
Psychologist and consumer expert Kit Yarrow’s new book, “Decoding the New Consumer Mind,” is all about IWWIWWIWI.
Yarrow thinks we’ve become conditioned for impatience by technology like Internet search and smartphones. “Today, we have almost no tolerance for boredom,” she told me. “Our brains are malleable, and I think they have shifted to accommodate much more stimulation. We’re fascinated by newness, and we desire to get the new thing right away. We want what we want when we want it.”
…
He describes this as a boomerang back to a village economy. After years of trends toward suburbs, big-box stores and car ownership, smartphones could be helping us get back to where we came from. The combined forces of urbanization, online commerce and trust mean that people can efficiently share goods and services on a local level, more than ever before.