A vueltas con el futuro de Apple: Apple Under Siege | Monday Note

Magnífico artículo de Jean-Louis Gassée. Comparto que la amenaza es una buena forma de "tensión creativa", creo que muchos de los que ven el futuro de Apple negro son demasiado "cortos de miras" … ven el océano rojo y no el azul que Apple ha sabido crear y que podría repetir.

Y también, por esa misma razón de ser de los océanos azules, creo que ninguna industria ni compañía es eterna. Lo que no quita para que pueda sobrevivir con sus épocas más bajas o más altas si es capaz de mirar alrededor.

Apple Under Siege | Monday Note

I recently experienced a small epiphany: I think the never-ending worry about Apple’s future is a good thing for the company. Look at what happened to those who were on top and became comfortable with their place under the sun: Palm, Blackberry, Nokia…
In ancient Rome, victorious generals marched in triumph to the Capitol. Lest the occasion go to the army commander’s head, a slave would march behind the victor, murmuring in his ear, memento mori, “remember you’re mortal”.
With that in mind, one can almost appreciate the doomsayers — well, some of them. They might very well save Apple from becoming inebriated with their prestige and, instead, force the company to remember, two years later and counting, how they won it.