Lean Startup Model: Not Just For Startups Any More – Steve Blank

“Keep Failing Fast Til You Succeed”
Steve Blank's Lean Startup Model: Not Just For Startups Any More – ReadWrite:


"… The principles of the lean startup - failing fast and continually iterating and learning – certainly pose a challenge to traditional processes at corporate behemoths – but Blank argues that adopting the lean startup model is now “essential for the survival of business.” …


… Big businesses, Blank said, became so “focused on execution, they forgot how to innovate. …

… lean startup is now about “continuous innovation inside existing companies.” It’s all part of the evolution of business, Blank explained: “Never underestimate [the impact] of stepping out of the box. Think different. Ask, ‘Why is this different?’ ”…

… Big Data analysis doesn't spell the end of the time-honored business precept of going with your gut, Blank said. Rather he believes using the data to make better decisions is what makes a company “explosive.”… 

Risk = Not Getting Your Hands Dirty
In the end, Blank believes companies get into trouble when they “fail to understand what customers want.” It’s easier to avoid failure if you “build a customer-centric business,” Blank said. “You need to get your hands dirty,” he said.
Thats why Blank warned companies to stop chasing “the romance” — the way you think things are, and start pursuing “the realities” — the way things actually are.