How Google Works

Eric Schmidt y Jonathan Rosenberg

How Google Works from Eric Schmidt

Platón, el propósito y los beneficios…

To explain “how great companies have great purposes,” the authors of CONSCIOUS CAPITALISM draw connections between Plato’s take on transcendental philosophy and modern-day brand strategy.

Plato. Purpose. Profits. - Brand Autopsy



brand ideal #1 : The Good

Plato believed the power of The Good happens when people are in service to others by expressing love, compassion, and empathy. Flipped to the view of business and branding, The Good is all about helping people live a better life.
The brand purpose of improving a person’s life through products and services is an everlasting ideal. …

brand ideal #2 : The Truth

The unrelenting pursuit of understanding and fighting for justice and truth is a noble way to for a person to live. It’s also a noble pursuit for a brand to follow to find long-lasting success.
Brands living for The Truth focus their efforts on correcting marketplace injustices. …

brand ideal #3 : The Beauty

Lives are enriched when people pursue greatness to change the world for the better. Beauty is the by-product of such a pursuit.
When brands follow The Beauty strategy path, they embark on a never-ending journey of continuous improvement to achieve excellence. …

…

By focusing supremely on its true purpose, businesses can connect more emotionally (and rationally) with consumers, leading to being a profitable and quite possibly… a transcendent brand.

Minimalismo existencial

No comulgo con el socialismo de estado, soy más bien un mutualista o un anarquista pacífico. Tengo que añadir «pacífico» porque la gente asume que los anarquistas quieren tirar bombas, mientras que yo no creo en la violencia ni en el derrocamiento violento de los gobiernos. Creo que le hemos dado demasiado poder a la corporaciones sobre nuestras vidas y nuestra sociedad, que nos han convertido en máquinas consumistas, y que deberíamos tener la libertad de hacernos cargo de nuestras propias vidas y recuperar el poder que cedimos a las corporaciones siendo autosuficientes. Esto es posible que plantee más preguntas de las que responde, pero las preguntas siempre son buenas.

Minimalismo existencial, en El Correo de las Indias

No Medites: No visualices, no recites mantras, no hagas nada artificial;

…simplemente NO TE DISTRAIGAS.

Permanece relajado en el ESTADO NATURAL de la Mente.

Siempre la misma canción, hasta que surge la Esencia.


Comando Dharma: ASí LO DIJO TILOPA..

PSED: Enfoques vitales

Los fracasos son el pavimento del camino hacia el éxito.
Qué bonito (siempre que aprendas de tus errores, claro; sino puede ser el pavimento hacia otro fracaso).

Y recuerda, los éxitos también pueden ser el pavimento del camino del éxito. O del fracaso. (Por cierto cabe recordar aquí la magnífica oda al éxito en el blog Signal vs Noise: Learning from Failure is Overrated.

La experiencia es el camino y el camino es la experiencia. Exito o fracaso al final del camino, si es que lo hay, dependerá de la perspectiva de cada cual.

Viene esta idea a mi cabeza al leer hoy, una vez más, la frase atribuida (nunca he visto la peli en inglés, ni el texto del guión) a Yoda:
"Hazlo o no lo hagas, pero no lo intentes."

Sin duda es una frase que se opone a la teoría tan vigente de "lo importante es intentarlo", "sólo te puedes arrepentir de lo que has hecho" (lo que en definitiva es que algo has intentado pero no ha resultado como esperabas, o sí, y el caso es que te arrepientes).
También es algo muy habitual en este mundo "startupero" que domina hoy todos los medios: Inténtalo, pivota, reenfoca…

Para mi, la frase de Yoda es contraria a los intentos, pero deja camino a ni siquiera intentarlo (no lo hagas).

Así que prefiero, sin lugar a dudas, la frase que hizo famosa Nike…

JUST DO IT



Pensamientos
Sin
Elaborar
Demasiado

PSED: Los nuevos héroes

Dr. House y su vicodina
Dexter, el forense asesino
Walter White (Breaking Bad), el químico elaborador y traficante de droga
Dr. Thackery, cocainómano en The Knick
El detective Rustin Cohle… y sus adicciones (True Detective).

Todos tremendamente inteligentes, todos tremendamente inhábiles socialmente…

Los nuevos héroes, inteligentes, poco empáticos y un poco "chungos".

Pensamiento
Sin
Elaborar
Demasiado

Cómo encontrar tiempo para lograr cualquier cosa

En el blog de @bfeld, autor invitado William Hertling… How to Find the Time to Accomplish Anything - Feld Thoughts

Once I was enrolled in the program, I grew to become friends with Libba and Gifford, frequently staying at their home. I noticed that Gifford worked all the time. Other than short breaks to play disc golf or to participate in drumming circles, I never noticed Gifford partaking in what I then considered relaxation activities: watching television or just sitting around doing nothing. I asked him about this. He told me that when he was doing what he loved to do, then it was enjoyable. The joy of accomplishing something worthwhile exceeded the joy he received from more mundane activities like passively consuming entertainment.
Accomplishing something is a combination of having a goal (e.g. finishing a novel), making effort toward that goal (e.g. sitting down to write for an hour each morning), and making the most effective use of the effort (a combination of efficiency and priorities).

• The Only Person I Have to Cheat is Myself. Purpose: Fostering motivation and focus
• Prioritizing the Three Most Important Actions. Purpose: Free up time and increase effectiveness
• Stacking Functions: The Permaculture Principle. Purpose: Task efficiency
• Avoid Time Sinks (aka Why All-Clad is better than a Nintendo DS). Purpose: Free up time
• Outsource. Purpose: Free up time and maintain focus
• Don’t Wait for the Perfect Idea. Purpose: Increase kung fu and avoid procrastination
• Cultivate a peer group of similarly driven people. Purpose: Increase motivation, focus, and personal skills
• Telecommute. Purpose: Free up time and increase focus
• Minimum Viable Product. Purpose: Avoid procrastination and increase efficiency

No es la idea. Ni la ejecución. La clave está en el propósito.

“La espontaneidad no se improvisa” Enrique Vargas, director de teatro)

El “Círculo dorado” de Simon Sinek | marketingstorming

Un punto de vista muy interesante

La charla TED de Simon Sinek a la que hace referencia la entrada, donde se habla de la importancia del "propósito"; no se trata de qué haces sino de porqué lo haces.

When Peter Thiel, the man behind PayPal and Facebook talks, we listen

blog.newhaircut.com

1. If you didn’t create Google, you aren’t going toToday’s Larry Page isn’t working on a search engine and Steve Job’s counterpart isn’t working on personal computer, says Thiel, who writes about huge, singular achievements and what we can learn from them, rather than how we can copy them, to become as successful as possible. Thiel doesn’t sugarcoat the process to success and he doesn’t think there’s a formula.
2. Monopolize the market for true success (Teddy Roosevelt’s shaking in his grave at this one)Thiel says it’s OK to start as a big fish in a small pond and become a monopoly in a small market. Just look at Facebook … wait, not pics of your drunk friends, but the company itself. Investors in Boston wouldn’t invest in Facebook, he said, which had a majority share of the college market, probably because they weren’t familiar with the whole college thing anymore. But it worked and became successful because it was scalable.
3. Be originalEntrepreneurs aren’t the type of people to follow the beaten path – you, your concerned family and the baristas next door to your apartment already know this. Thiel gives this notion 2 thumbs up. He believes conformity is crowded and stagnant.
OK, but let’s back up a sec. Before becoming a billionaire entrepreneur and investor, Thiel played it safe. …
… One is that he thinks the fact that many CEOs have Asperger’s tendencies, says something about our society. Because they don’t have natural social cues, they don’t think twice about pursuing crazy ideas. People who are socially adapted would be discouraged and uncomfortable to go off-roading; opting instead for a safer path.
4. Work on something no one understands or something no one else is working onHe likes to ask, “What great company is nobody starting?” Better yet, “Tell me something that’s true that almost nobody agrees with you on.” …
Instead, he said we need to answer life’s “mysteries” – things we write off as unsolvable or figure someone else will solve for us.
So one takeaway here is to work on something new, difficult and seemingly unsolvable that can be a life-changing idea. And then Thiel might invest.
Thiel also expects you to answer the problem better (read: differently) than anyone else, that is, if you want to monopolize your market.
5. Technology + Globalization = The FutureThiel says technology accounts for vertical growth and would be on the y-axis because it is taking an idea from zero to one (This is that moment when you listen to an entire album and get to the line where you realize why that’s the album’s title. Satisfying, right?). Globalization is the process of replicating something that works, and belongs on the x-axis for growth, and growth is “n” because there’s no limit.
6. Thiel wants you to stop getting olderWell, he just wants people to research aging. His interests are in energy and biomedical research. He also doesn’t approve of all those restrictions.
“The polio vacation wouldn’t be approved today,” he said at Columbia.
7. Every good speaker ends with relationship adviceThiel likes to hire friends or people he could see as potential pals. He also suggests
working with someone you’ve known for a long time that shares your vision. When he
hears that the co-founders of a business just met a few weeks ago at a coffee shop, he commented, “Sounds like, ‘I just got married to the first person I met in Vegas.’”

When Peter Thiel, the man behind PayPal and Facebook talks, we listen

Nuevas fórmulas de filantropía

The Billionaire Reinventing The Way We Do Philanthropy | Wealth-X

Last year Wagner hatched an idea for a novel way to raise money through leveraging the power of social media, technology and celebrity, which puts the emphasis not on the wealthy, but on the mass market.

Chideo – a combination of the words charity and video – is a digital video network that operates a bit like Twitter, but with a practical marketing purpose. Wagner has invested tens of millions of dollars in the Los Angeles and Dallas-based firm which is one hundred percent owned and funded by him.

“In everything I have done I have always sought to challenge the status quo,” explained Wagner. “Chideo turns giving on its head because the primary driver is not philanthropic. The draw is for fans to interact with their favourite celebrity or personality, which rightly or wrongly, is what motivates a lot more people than just donating to charity.”

¿Crisis? ¿Qué crisis?

Billionaire Census 2014 by Wealth-X

Wealth-X And UBS Billionaire Census 2014 from Wealth-X on Vimeo.

How Philosophy Makes You a Better Leader - HBR

How Philosophy Makes You a Better Leader - David Brendel - Harvard Business Review

“SANE” mnemonic, drawing on key questions posed by preeminent Western philosophers: Socrates, Aristotle, Nietzsche, and the Existentialists. 

Socrates: What is the most challenging question someone could ask me about my current approach?
Aristotle: What character virtues are most important to me and how will I express them?
Nietzsche: How will I direct my “will to power,” manage my self-interest, and act in accordance with my chosen values?
Existentialists (e.g., Sartre): How will I take full responsibility for my choices and the outcomes to which they lead?